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News Release
FOR IMMEDIATE RELEASE
Contact: Robert Helms
Hoppy Brewing Company, Inc.
530-888-0873 ext. 42
news_release@hoppy.com
HOPPY GOES FOUR FOR FOUR!!!
SAN JOSE, Calif., April 21, 1997 - Hoppy Brewing Company, Inc. is proud to announce
that all of their products won a medal at the 6th Annual Beerfest this past Saturday in
Santa Rosa. "Our Liquid Sunshine™ Blonde Ale won a gold medal in the Golden Ale
category, our Total Eclipse™ Black Ale won a silver medal in the Robust Porter
category, our Hoppy Claus™ Holiday Ale (which was pulled out of our hidden away
stock) won a Bronze medal in the Herb/Spice Beer category, and our Hoppy Face™ Amber
Ale won a bronze medal in the American Amber Ale category," says an excited company
President, Troy Paski.
"The competition used three different categories to judge the beers, comments Josh
Williams," the company's head of Brewing Operations. "The categories were based
on: Style (0-3), Technical (1-4), and Drinkability (0-5) with the corresponding possible
amount of points, and with the weighting being biased towards the Drinkability category, I
thought our beers had a very good chance of winning something. However, with 18 different
local breweries in the competition, and with only 7 gold medals being awarded, I sure
didn't expect this from our Liquid Sunshine. Troy really hit it right on when he developed
this recipe, and as we have seen by its growing demand over this past year," finishes
a rather surprised and proud Josh.
"We recently expanded our distribution into Sonoma County, and thought this would
be an excellent opportunity to expose our beers to people in that area," says a
thrilled Theresa Cleary, the company's Event Coordinator. "We were one of 25 local
breweries in attendance on a misty Saturday afternoon at the Luther Burbank Center, and
about 500 people got to try our products; some for the very first time. It’s such a
blast watching people get this little grin on their face after trying one of our products!
In addition, proceeds from the event go to Face to Face and the Sonoma County AIDS
Network, which, since 1985, has been providing a wide range of free services to men,
women, and children living with AIDS and HIV disease in Sonoma County," adds Theresa.
Hoppy Brewing Company, Inc. was founded in 1991 by engineer-turned-brewer Troy Paski.
They are dedicated to brewing the finest ales on the market today. Their ales are produced
in small batches and are currently distributed throughout the Greater San Francisco and
Monterey Bay areas. For more information on Hoppy Brewing Company's ales and apparel,
please visit them onine at http://www.hoppy.com and send them an email at hbc@hoppy.com
requesting to be added to their growing list of Hoppy fans.
"Every Beer We Make Greets You With A Smile"™
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News Release
FOR IMMEDIATE RELEASE
Contact: Jim E. Thrall
Hoppy Brewing Company, Inc.
530-888-0753 ext. 50
news_release@hoppy.com
HEADED FOR THE HOLIDAYS WITH HOPPY CLAUS!!!
SAN JOSE, Calif., December 6, 1996 - Hoppy Brewing Company, Inc. announces the release
of its fourth micro-brewed beer, Hoppy Claus™ Holiday Ale. This brew is available for
a limited time only and will be in stores on Monday. Hoppy's Seasonal offering follows
closely the dark, exciting Total Eclipse™ Black Ale, the light, popular Liquid
Sunshine™ Blonde Ale and their flagship product, Hoppy Face™ Amber Ale. Hoppy
Claus, available for a limited time, is an amber ale brewed with Belgian malted barley and
a 'secret' blend of spices. This seasonal brew represents Hoppy Brewing Company's
dedication to crafting the finest ales available today.
With their latest offering, Hoppy Brewing Company has continued its development of
high-quality ales with a distinctive hop character. "The 'secret' blend of spices
offers a special treat for the holidays," said Troy Paski, President and CEO.
Director Patrick McKenzie finds, "the surprise element of the ale perfectly reflects
the spice of the season and keeps you warm through the winter -- just in time for the
holidays!" Hoppy Brewing Company plans to continue leading the movement towards
highly-hopped beers. This movement is revolutionizing the way people view a truly good
ale. As always, Hoppy Brewing Company has never used any artificial preservatives,
flavors, or colors in any of its ales. The Hoppy label is your guarantee of purity.
Hoppy Brewing Company was founded in 1991 by engineer-turned-brewer Troy Paski. We are
dedicated to brewing the finest ales on the market today. Our ales are produced in small
batches and are currently distributed throughout the Greater San Francisco and Monterey
Bay areas. For more information on Hoppy Claus Holiday Ale and other Hoppy Brewing Company
ales and apparel, please visit us at www.hoppy.com and
send us an email at hbc@hoppy.com to let us know what
you think about our newest offering.
Hoppy Holidays from the Hoppy Brewing Company!!!
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News Release
FOR IMMEDIATE RELEASE
Contact: Andy Brinck
Hoppy Brewing Company, Inc.
530-888-0753 ext. 36
news_release@hoppy.com
HOPPY BREWING COMPANY DELIVERS TOTAL ECLIPSE BLACK ALE
SAN JOSE, Calif., Oct. 21, 1996 -- Hoppy Brewing Company, Inc. announces the release of
its third micro-brewed beer, Total Eclipse™ Black Ale. This follows on the heels of
their very popular Liquid Sunshine™ Blonde Ale and their flagship product, Hoppy
Face™ Amber Ale. Total Eclipse Black Ale is a dark beer with a light taste. This brew
represents Hoppy Brewing Company's dedication to crafting the finest ales available today.
With their latest offering, Hoppy Brewing Company has continued its development of
high-quality ales with a distinctive hop character. "The birth of Total Eclipse is a
result of a small pilot brew which formed quicker than anticipated," said Troy Paski,
President and CEO. "Sometimes the best things come unexpectedly, especially when it
came to the development of our new black ale," said Director Patrick McKenzie. Hoppy
Brewing Company plans to continue revolutionizing the way people view a truly good ale.
Total Eclipse Black Ale has been described as similar to a light, dry stout.
Characterized by its distinctive hop aroma and rich, black color, Total Eclipse redefines
the way you think about a dark ale. Brewed at a low temperature to create a refreshingly
dry finish, Total Eclipse uses only the finest two-row malted barley and hops grown in the
great Pacific Northwest. This combination results in a clean, crisp, hand-crafted
experience. Hoppy Brewing Company has never used any artificial preservatives, flavors, or
colors in any of its ales. The Hoppy label is your guarantee of purity.
Hoppy Brewing Company was founded in 1991 by engineer-turned-brewer Troy Paski. We are
dedicated to brewing the finest ales on the market today. Our ales are produced in small
batches and are currently distributed throughout the Greater San Francisco and Monterey
Bay areas. For more information on Total Eclipse Black Ale and other Hoppy Brewing Company
ales and apparel, please visit us at www.hoppy.com and
send us an email at hbc@hoppy.com.
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