Hoppy Times 2005

Hoppy Times September/October 2005 "Online" Edition - Volume 12 Issue 5

Hoppy Brewing Company
home of
Great Food · Awesome Beer · Cool People!!!

Topics In This Illustrious "Online" Issue Are:
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HOPPY HURRICANE RELIEF FUND!!!
HOPPY WINS AWARDS...
HOPPY HAS FREE WIRELESS!!!
HOPPY RECENT EVENTS...
HOPPY UPCOMING EVENTS!!!
HOPPY FEEDBACK...

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HOPPY HURRICANE RELIEF FUND!!!

SACRAMENTO, CA - In the aftermath of Hurricane Katrina's destruction, the people of Louisiana, Mississippi, and Alabama have been left with a set of unfortunate circumstances that requires a large humanitarian relief effort. The enormity of the situation is so large, that not one person and/or organization on their own can be truly helpful to remedy this situation, but if we all pitch in with an effort of aid through the American Red Cross and/or other organized efforts, together we can make a difference. With that being said, at least during the month of September, $0.25 of every pint of Hoppy Brew sold will be donated to the Red Cross relief effort. Hopefully by the end of September the American Red Cross will have a handle on processing these new found homeless American refugees...

For more information on the relief effort, please visit their website at http://www.redcross.org .

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HOPPY WINS AWARDS...

SACRAMENTO, CA - With the closing of the California State Fair on Labor Day yesterday, Hoppy is glad to announce that it was awarded a 2nd Place finish in the Hefeweizen category for our Heff-a's-weizen!

In addition, at the Amador County Fair Hoppy received 2nd Place and 3rd Place awards in the American India Pale Ale and Porter categories for our Hoppy Face™ Amber Ale and Total Eclipse™ Black Ale, respectively.

Lastly, for the upcoming California Brewers Festival at Discovery Park this coming Saturday, Hoppy will be awarded 3rd Place in the India Pale Ale category for our Hoppy Face™ Amber Ale. For more details on the upcoming festival, please see Upcoming Events below.

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HOPPY HAS FREE WIRELESS!!!

SACRAMENTO, CA - Are you a member of a Fantasy Football Group, and looking for a place to check your stats during football season??? Look no further than Hoppy while you are eating a delicious, cooked-to-order, Brunch with DirecTV's NFL Sunday Ticket, and FREE Wi-Fi. It is worth putting on some clothes and getting out of bed for... :)

Brunch is served from 10:00am until 3:30pm, and includes such items as: a Hoppy Breakfast that comes with 2 eggs, country potatoes, toast and your choice of: 3 bacon strips, 1 ham slice, or 3 sausage links for only $6.95, or a short or tall stack of Hoppy Pancakes from $5.25-$7.50, to Steak or Pork Chop & Eggs for only $7.95 - plus we have $0.99 kids meals all day - including a kids breakfast on Sundays. Also, if you would like to get rid of the "hair-of-dog", we will be offering a spicy Belvedere Bloody Mary or a tasty Mimosa for only $5.00; along with Hoppy's regular Lunch menu.

In addition, are you self-employeed or work out of your home and are looking for a place to conduct a mid-afternoon meeting, or are you a student and need to get some homework done??? If so, feel free to stop in at Hoppy for a cold brew or two, a light lunch or some appetizers and make use of our FREE wireless network. Just ask your server, or bartender, for the WEP key address, connect to HoppyWireless, and you will be good to go. As an additional bonus, students receive half off appetizers Monday through Friday from 2:00 to 5:00pm with a valid student ID.

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HOPPY RECENT EVENTS...

Our brewpub is open daily during the week at 11:00am serving some of the best valued Lunches, Dinners, and Daily Specials in the area, and on weekends at 10:00am serving Brunch until 3:30 followed by Dinner at 4:30. If you have not seen our menus lately, feel free to check them out online at http://www.hoppy.com/sacramento/menu.htm , or just stop in and see us. We are always looking forward to sharing our day with our valued customers. However, as some of you already know, Lunch can get quite busy from time-to-time during the week; so if you are on a tight schedule, please try to avoid the noon hour for sharing if possible - especially if you have a large party.

Also, in addition to our normal "daily" Hoppy Hour from 3-6pm, and our LATE-NIGHT Hoppy Hour from 10:00pm till Close, featuring $2.75 pints and $10.00 pitchers, we have a number of other incentives here at our brewpub for you to enjoy:

* On weekends from 10:00am to 3:30pm, we feature a tasty
Brunch Menu with $5.00 Belvedere Bloody Mary's.
* On Sundays we feature the BEST deal in town, where we
include a bottle of Hoppy brew to go with every
Brunch/Lunch/Dinner entree purchased. PLUS - we have
Hoppy Hour prices from 3:00pm until we close!
* On Sundays & Mondays we feature $0.99 children's meals
with an adult meal purchase.
* On Mondays we feature $2.75 pints & $10.00 pitchers all day
from when we open until we close.
* On Wednesdays we have half price appetizers from
9:00-10:00pm, and a South Park special with $2.75 pints &
$10.00 pitchers starting at 10:00pm with South Park.
* On Saturdays we feature $2.75 pints & $10.00 pitchers from
the time we open at 10:00am until 6:00pm.

Also, our logo gear (i.e., fleece, polo shirts, t-shirts, pint glasses, ball caps, beanies, and etc.) can make for a GREAT gift any time of year. However, if you are not sure about our merchandise as a gift, we also have Hoppy Logo Gift Cards available in your denomination of choice for use here at our brewpub to give as a present as well...

Lastly, we usually have some space available for your company parties, or for that special birthday gathering in our brewpub; so if you have an interest in having your party here at Hoppy's, just call 916.451.4677 and speak with Mr. Kenny Turner to plan your next party or event as soon as possible. In addition, if you, and/or your party, desires FREE wireless Internet service, just ask your server for the WEP key code.

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HOPPY UPCOMING EVENTS!!!

New beers for September will be:

1) The return of Ryer Islander's Ale. This beer is brewed with over 30% Rye Malt, is unfiltered, and has a distinct rye bread character with a hint of roasted flavors; along with a tantalizing orange hue. The hop character consists of a blend of Vanguard, Hallertau, and Liberty hops finishing it off with a spicy aroma. Alcohol by volume is 6.2%, and should be on tap either this week or next.

2) Heffy Face Hoppyweizen!!! Traditionally speaking, hefeweizen should not have much hop character. Since Hoppy is all about hops, Ed has decided that it is long past time that he kicked that quaint old notion to the curb. Brewed with German Caramel Wheat Malt and many "In Your Face!" additions of German Hersbrucker Hops. It is fermented with our Bavarian Hefeweizen yeast and served unfiltered. Alcohol by volume is estimated at 5.0%, and should be on tap around mid-September.

The following events are:

On Friday, September 09th is the 7th annual Taste of Sacramento, which benefits the Easter Seals Society. The event runs from 5:30pm-9:00pm, and is located at the Sacramento Convention Center. Tickets are $50 advance and $75 at the door. They can also be purchased online at http://www.atasteofsacramento.com . For more information, feel free to contact Cassandra Fernandez at 916.679.3119.

Coming this September 10th, will be the 11th Annual California Brewer's Festival, from 1:00pm-6:00pm, located at Discovery Park. There will be over 100 award-winning microbrew's from northern California, Oregon, and Nevada (maybe even Colorado too...); and food from local restaurants. In addition, proceeds this year are benefiting Assistance League of Sacramento's Operation School Bell. This event is presented by "Rotary of Point West", tickets are $20.00 advance, $25.00 day of, and can be purchased at local breweries - including here at Hoppy. For more information, call 916.368.BREW, or visit their website at http://www.calbrewfest.org .

If you happen to be a car enthusiast, on Saturday the 24th is the 5th Annual Cruisin' Calistoga Car Show & Beer Festival at the Napa Valley Fairgrounds from 1:00 to 4:00pm. Tickets are $25 for the car show, beer/wine tasting, chili cookoff and live music, or $10 for the car show only. Gee I wonder how they keep you from hearing the music??? ;)

Also on that same day will be the Fair Oaks'toberfest from 1:00 to 5:00pm in Fair Oaks Park.

Finally, the Great American Beer Festival in Denver, Colorado is once again upon us from September 29th through October 01st. This is the BIG granddaddy of beer festivals in the craft-brew industry, with about 320 brewers from around the country converging upon Denver to show off their latest brews. This festival draws about 20,000 people a day each year, and makes for one exciting time during the course of each evening's session.

If you want to see some pictures from last year, feel free to click on the link below.

http://www.hoppy.com/Events/gabf2004

For more information on the GABF, visit their website at http://www.beertown.org/events/gabf/index.htm

In addition, if you would like a complete listing of what we currently have on our calendar, please click on the following web address.

http://www.hoppy.com/future.htm

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HOPPY FEEDBACK...

If you are interested in sending us a note on something that caught your attention and you want to let us know about it (i.e., a positive, a negative, a suggestion, and etc.), just click on the link below and send us some feedback. We really do read what you send us... :)

http://www.hoppy.com/register/feed.htm

Remember...the craft brew industry is very competitive, and we can always use your help when you are out there in the bars, restaurants, grocery stores, and etc. How can you help us you may be asking yourself??? Well...ask your local retailer(s) for our products (to the point of bugging them if necessary), so that you are able to buy the products that you "really" want - not just what is on the store shelf, or on-tap, at the moment...

You, the consumer, have more power than you may know. Speak up, speak clearly, and your earnest taste buds may reap those proactive rewards. If you do this, then we are sure it will not be long before you will be able to enjoy our Liquid Sunshine™ Blonde, Hoppy Face™ Amber, Stony Face™ Red, and Total Eclipse™ Black Ales outside of attending a local festival, or even visiting us here in Sacramento...

Thinking Globally - Brewing Locally!!!
"Every product we make greets you with a Smile"™

Copyright (c) 2005 Hoppy Brewing Company, All Rights Reserved.