LIQUID SUNSHINE(TM) TO DEBUT SOON!!!
BAY AREA ONLINE! MAGAZINE PUTS ON A "HOPPY" FACE
INTERVIEW WITH A STAFF MEMBER
VENUE SPOTLIGHT - SAN JOSE GIANTS
T.ROY BECOMES HOPPY
SEE ALSO
WILLOW GLEN - Almost two years ago, those "Purveyor's of Fun®" made
their commercial debut with a big hearty beer called Hoppy Face(TM) Amber
Ale. Now, those very same Hoppy Dudes and Dudettes will soon be
releasing their second brand in 22 ounce bottles into the marketplace,
which will be known as Liquid Sunshine(TM) Blonde Ale. "The Liquid
Sunshine will be a perfect compliment to our Hoppy Face, since it is
basically a beer that has a very nice aroma, is light on the palate with
a unique citrusy taste, and finishes very dry. It may not exactly fit
into any particular beer style, but it sure does wonders for quiching
your thirst on a parched afternoon", adds company president Troy Paski.
"One of the frequent comments we've received from the prototype batches
is that it has this wonderful citrus like flavor; and they want to know
how we get that flavor in the beer, so I tell them it just comes from
the various hops that we use. This gets them asking more questions, but
that's for another story and another time", comments Troy. "However, I
do believe hops are one of the primary reasons behind what's driving the
microbrewery craze right now. Simply because over the past fifty years
Americans have been weened on consistently brewed beers that lack
character and uniqueness. Now, with all of these craft brewers
experimenting with different kinds of hops, people are getting an
opportunity to drink beer with some really unique characteristics; sort
of like with different kinds of grapes and wine. There's alot of ways
to prepare a fine pasta meal, and depending upon the type/amount of
seasoning's one puts in it, that will determine how memorable that meal
was. The same can be said for hops in beer", says Troy.
"On the other hand, there are alot of different grains that go into a
beer that effect the flavor. These grains provide characteristics like:
the amount of alcohol that's available; maltyness - like how heavy it is
on one's palate; various roasted flavors; and color, body and head
retention, stuff like that. This is similar to the above pasta analogy,
where the grains are the pasta, and the hops are the spices. It takes
alot of grain to make a little beer, and it takes a few hops to give it
that perfect seasoning. Of course, anyone can make descent spaghetti,
but with little experimenting, alot of patience, and some hard work,
most anyone can make a memorable gormet pasta meal; but then we're
talking about beer here now aren't we", concludes Troy. It seems as
though Troy had food on his mind, since he quickly departed heading
toward the kitchen...
Bay Area Online! Magazine has joined forces with the Hoppy Brewing
Company, giving a byte to this Bay Area brew-maker.
The magazine will be present at many of the upcoming brew festivals in
conjunction with the Hoppy Crew. The two companies will also be
involved with cross promotions at Bay Area bars and pubs. Be sure to
check the magazine's events calendar (http://sfbay.onmedia.com) to find
out when!
Bay Area Online! Magazine has been providing local residents with the
most comprehensive entertainment information since October of last year.
With over 50,000 hits a week and climbing, Bay Area Online! Magazine
has elevated itself to the premiere entertainment resource from Marin to
Monterey on the World Wide Web. It features movie times, restaurants
listings, the best places to hangout, Bay Area adventures, and an events
calendar that includes concerts and sporting events. Be sure to check
out the sweepstakes page (http://sfbay.onmedia.com) where valuable
prizes are given away weekly!
By year's end, Bay Area Online! Magazine will take its show on the road
into five other major metropolitan areas across the country.
This interview took place at the Shark & Rose over the course of a few
hours. The Shark & Rose is a fine downtown San Jose restaurant and bar
serving Hoppy Face since 1994. All bar noise and expletives have been
removed. This is a family newsletter after all...
Q: So you're the Chief Financial Officer of T.ROY Brewing Company. Tell
me, what does the CFO of a young growing Microbrewery do?
Q: Pay the bills?! That sounds like a thrill a minute.
Q: Paying bills, cash flow management, phone calls; do you ever have
what normal people might consider fun?
Q: Brewpub? I've been hearing about this brewpub for quite awhile now,
is it ever going to happen? (This is great beer, what kind of finishing
hops do you use?).
Q: Just a few minutes ago you mentioned inviting the shareholders down
for a beer. Everybody at TBC seems to value that relationship with the
shareholders.
2 more Hoppies please...............
SAN JOSE - If you have not seen a San Jose Giants baseball game at the
historic Municipal Stadium yet, you are definitely missing out on one of
the best entertainment options the Bay Area offers.
Municipal Stadium has been around since 1942 and San Jose has been the
Class "A" minor leaque affiliate of the "other Giants" in the Bay since
1988. In the following 8+ years, San Jose has sent 37 players to the
major leagues, including four current San Francisco Giants.
Besides the high quality of professional baseball in San Jose, the
atmosphere and food is unbeatable. Not only is there your typical hot
dog and beer at the ballpark, but Municipal Stadium also offers a full
menu of chicken, ribs, burgers and Hoppy Face as the "only" microbrewed
beer. Located down the third base line is Turkey Mike's Barbecue area,
and is complete with 40 picnic tables and four full size grills.
Turkey Mike's is a great place to bring a group of colleagues or to just
dine with your family.
The San Jose Giants play 140 games from April to September and have a
total of 70 regular season home games. For more San Jose Giants
information, please call the front office at (408) 297-1435.
It has been said that you don't even need to be a baseball fan to enjoy
yourself at a San Jose Giants game. There is definitely more going on
than just a baseball game.
Call the Giants for special group rates in Turkey Mike's Barbecue area
408.297.1435. Great food! Be sure to check out the NEW left-field
picnic area!!!
Hope to see ya there!!!
SAN JOSE - We recently caught up with Troy one evening and asked him
about why the change in names... "When we started this company, we used
my nickname "T.ROY", because it was unique and we couldn't come up with
a better one. However, over the past couple of years we've been
increasingly referred to as the Hoppy this and Hoppy that, so we felt it
was time to make the transition with the release of our new brand", says
company president Troy Paski. Therefore, with the release of Liquid
Sunshine™ Blonde Ale, the company will be officially changing its name
from T.ROY Brewing Company®, to that of Hoppy Brewing Company™ states
account executive Andy Brinck. "Another reason behind doing this, is
since all of our beers have a unique hop signature, we thought the new
name would be more helpful to the consumer in the long run", says Andy.
"People look at our registered logo, and think of happy face, so since
our beers are highly hopped, we just felt it would be a real natural
company name", adds events coordinator JoANN Guercio.
© 1996 HBC
LIQUID SUNSHINE(TM) TO DEBUT SOON!!!
BAY AREA ONLINE! MAGAZINE PUTS ON A "HOPPY" FACE
A: Well, basically I pay the bills.
A: I've probably oversimplified things a bit but we are running a
business and someone has to make sure the bills are paid and the company
is paid on a timely basis. The importance of cash flow management can't
be overstated. You can be making money like gangbusters, but if you
don't have the cash on hand to pay your bills you won't be in business
long. If we can't pay a bill on time our suppliers need to know why and
when they can expect payment. It's my job to tell them, sometimes I
delegate this task to Troy. If we haven't received payment within 31
days (we work on a 30 day net) our distributors can count on a phone
call or maybe even an in-person visit from Troy. This usually isn't a
problem because our distributors have been great about paying us on
time.
A: (2 more Hoppies please) Hey, I can't think of anything more fun than
being on the ground floor of a growing business, especially the craft
beer business. It's hard work and frustrating at times but it will all
be worth it when the doors of the brewpub open and we can invite our
shareholders down for that first beer.
A: (Cascade) It is going to happen one way or another. We still think
Willow Glen is the perfect location and there aren't lot of options with
regards to sites. Just be patient because it will be worth the wait.
A: They're the reason we've gotten as far as we have. We all feel a
tremendous amount of responsibility to the shareholders. They believed
in us by entrusting us with their hard earned cash we aren't about to
let them down. Also, keep in mind everyone working for the company is a
shareholder. We're all entrepreneurs working for the Great American
Dream. Cheers!
HOPPY FACE SLIDES HOME AT THE SAN JOSE GIANTS!!!
REMAINING S.J. GIANTS HOME SCHEDULE
-----------------------------------
MAY 14,15,16 Lake Elsinore
MAY 27,28,29 Visalia
MAY 30, 31 Bakersfield
JUN 01,02 Bakersfield
JUN 07,08,09 Modesto
JUN 10,11,12 High Desert
- ALL-STAR GAME -
JUN 25,26,27 Lake Elsinore
JUN 28,29,30 Stockton
JUL 01,02*,03* Modesto
JUL 12,13,14 Visalia
JUL 15,16,17,18 Stockton
JUL 26,27,28 Lancaster
JUL 29,30,31 Rancho Cucamonga
AUG 13,14,15 High Desert
AUG 16,17,18 Santa Barbara
AUG 22 Visalia
AUG 23,24,25 Bakersfield
AUG 30,31 Modesto
SEP 01 Modesto
GAME TIMES
----------
M-F 7:15 pm
SAT 5:00 pm
SUN 1:30 & 5:00pm
*JUL 02 & 03 include Post-Game Fireworks with games starting at 6:30pm
GAME PRICES
-----------
Box Seats - $7.00
Adult GenAd - $5.00 and $6.00 for the July 2 & 3 games
Child/Senior - $3.00 and $4.00 for the July 2 & 3 games
Children under the age four are always admitted free...
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