Hoppy Times January/February 2000
"Online" Edition - Volume 7 Issue 1
"Every product we make greets you with a Smile"™
Topics In This Illustrious "Online" Issue Are:
HOPPY YEAR IN REVIEW!!!
HOPPY BEER MASTER...
HOPPY RECENT EVENTS!!!
HOPPY UPCOMING EVENTS...
HOPPY STAFF!!!
Please feel free to forward this newsletter to anyone you think might enjoy
reading our "hoppy" news...
HOPPY YEAR IN REVIEW!!!
SACRAMENTO, CA - How did the craft brewing industry do in 1999 you might be asking yourself? Well...to sum up, better than in 1998!!! According to statistics from the Institute for Brewing Studies based in Boulder, Colorado the volatility in the marketplace is subsiding with both the number of openings and closings for microbreweries and brewpubs being less than in 1998. In addition, supermarket sales of bottled craft beers nationwide began a slight upward trend in late August - significant enough, at least, to merit cautious optimism.
According to Mr. Bill Ennis, Hoppy Brewing Company's CFO, this news fits right in line with what Hoppy did in 1999 and what we plan to do in 2000. "We have all worked really hard this year to continue to increase consumer awareness about our company, our products and our new brewpub, and with the increase in our sales, it looks as though it is working," says an excited Mr. Ennis. "We have got some really BIG objectives for 2000, so I am sure you will be seeing and hearing even more about us this year than you did last year," finishes Bill.
In the brewing area, our beers won several awards this past Fall, all while the brew crew has continually worked on increasing production and streamlining our packaging methods - not to mention all while formulating new and interesting brews each month. This will become even more important as we continue to brew even more beer and work even harder on getting our "award-winning" products into the Sacramento and other northern California markets this coming year.
On the restaurant side of the house, we have seen our business steadily grow from serving a daily average of 162 people in June to that of 268 people in December. We have continued to tweak functions of the bussers, servers, and the kitchen staff so that we continue to provide the very best customer service possible. We have routinely made changes in the food and beer menu's to keep things fresh and exciting, all while continuing to provide our customers with interesting quality menu items.
With regards to high-tech, "our brewpub finally got its DSL installed and is continuously posting live pictures of our place to our website so that people can get an idea of what is happening around here," commented Systems Administrator - Mr. Chris Baerwaldt. "In addition, with home-based businesses leading the field in employment growth, and with our neighborhood transforming from an older-established one into a neighborhood of young starter families, we will soon be getting some wireless network cards for those nearby business people to come in and plug their laptops into our network and have Internet access to conduct their business," concludes Chris.
So what else is on tap for 2000 you might be asking yourself??? According to Mr. Troy Paski, "Well...we are going to continue working very hard on getting our first brewpub operating as efficiently as possible, and maybe even opening our second place before the end of the year. We will work on obtaining a liquor license, which will help satisfy the needs of our customers requests, and a catering permit to further broaden consumer awareness in the greater Sacramento area for our products this year. Now that we have a permanent home here in Sacramento to brew our GREAT portfolio of beers, we will work much harder on increasing our distribution throughout northern California. Hopefully we will get the TIN-Room in operating condition for actual retail sales. I know all of our departments will be more organized and systematized by the end of next year than they are currently. We will also continue to improve our customer service, which by the way, providing the very best customer service possible is my biggest objective for this company," concludes a very introspective Troy.
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SACRAMENTO, CA - With technology changing the way we live our lives at an ever increasing pace each day, we sometimes forget some of the more important things in life - like that tasty brew you had yesterday. Therefore, with that thought fresh in memory, we are very excited about providing a very useful utility that you can load onto your Palm Pilot which will help you keep track of all of those wonderful beers out there in the world.
The Beer Master, from Poohbah Industries http://www.poohbah.com, features the ability to keep notes on your favorite brews (i.e., Brew, Brewer, Style, Origin, and Rating). In addition, there is an "Enhanced Search" function that you can use to "Find" a Brew, Brewer, Origin, and other Notes once you have it logged. Editable popups make data-entry easy (Personal, Pro, and Palm III, V, Vx), especially after you have had a couple of brews...
If you are interested in giving this little piece of shareware a test drive for your Palm Pilot, feel free to download the virus free self-extracting executable from our website below, or feel free to visit their site. It is only 52k in size with the proper readme files for easy installation instructions.
http://www.hoppy.com/download/Beer.exe
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Our Lucky Lunch Winner for the month of December was Aldo De La Torre, from UC Davis Medical Center, who is their Contract Analyst. Congratulations Aldo De La Torre!!! We look forward to serving you your complementary lunch!
We are glad to announce that Mr. Alan Haley will be jetting off to Atlanta as our lucky Super Bowl winner!!! Congratulations Mr. Haley, and we hope you have a blast in Atlanta on January 30th!!! "It has been fun and amazing to watch our Monday night crowd grow from a daily average of 138 people prior to football season to that of 234 people at the end of the season," comments Hoppy's Monday night bartender, Mr. Michael D'Agostino. In addition, we would like to thank KWOD and Capone for coming out each Monday helping to promote us, them, and of course the game!!!
With Monday Night Football ending, we will be changing gears and instituting a $1.00 bartender selected beer from 9:00pm until Ally McBeal falls down each week. When you think about it, she really does fall down quite often...
With the NBA season getting into full swing, and with the majority of our Kings games on the TV, we will try to keep plenty of our Kings "Jon Barry" Ale on tap for you to enjoy. Remember, whenever a Kings game is on the TV, our Blackberry Ale is only $1.00, and almost all of their games are televised!!!
Wednesday nights continue to grow in popularity with our $1.00 beers from 10:00pm until Kenny dies on Comedy Central's South Park. "It is amazing with just the radio spots on KWOD how in the first month the amount of people that are just showing up for the show," comments one of Hoppy's busy bartenders, Mr. Erik Andresen.
Make sure to remember that in addition to our normal daily Hoppy Hour from 4-7pm featuring $2.25 pints and $8.00 pitchers, and our LATE-NIGHT Hoppy Hour from 10-11pm, is our Ladies Night on Thursday's from 10-11pm!!! Every Thursday from 10-11pm ladies will get tasty brews for only $1.00... If you are working late, and/or just finished with classes, or are just looking to get out and party, then come on by and join us for a little late fun - especially on Thursday's...
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The SUPER BOWL of NFL football, or really the GRAND POOHBAH of all organized sporting events, is set for January 30th at 3:00pm PST in Atlanta, GA. Therefore, if you have not marked your calendars, or made up your mind as to where to watch this event, make sure to mark your calendar with a big fat HOPPY on it!!! We will be having pregame specials, during the game specials, and even after the game specials, so make sure to come early and stay late for all of the fun.
With Valentine's Day just around the corner, make sure to book your reservation early so that you can have the greatest likelihood of getting your first choice of time/location to celebrate that special day with someone special. The menu feature for that evening will be a uniquely prepared plate of King Crab Legs and a 21 ounce Porterhouse Steak for two, which will also include a Valentine's Day desert - all for only $30.00. Not to be forgotten, but for the "unattached" on this day, we will be serving a very tasty steak special, which will include one complimentary beverage and one Hershey kiss for only $15.00...
Blood Donation Day is set for February 15th, from 1-5:00pm. The Hoppy Crew will be helping out our local blood bank by donating some of our blood when the blood mobile arrives, and for our customers that stop by to donate as well, we will be glad to honor a "Give-a-Pint & Get-a-Pint" incentive. Once you have made your contribution, just present your "I gave blood today sticker" to your server/bartender and they will gladly serve you a fresh pint of brew for your community support. Limit one per customer...
In addition, if you would like a complete listing of what we currently have on our calendar, please click on the following web address.
www.hoppy.com/future.htm
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If you are interested in sending one of us a note, just visit the following page and click on a name that has interest to you. We promise to write back in a timely manner... :)
www.hoppy.com/feedback.htm
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Remember...the craft brew industry is very competitive, and we can always use your help when you are out there in the bars, restaurants, grocery stores, and etc. How can you help us you may be asking yourselves??? Well...we need you to ask your local retailer(s) for our products (to the point of bugging them if necessary), so that you are able to buy the products that you "really" want - not just what is on the store shelf, or on-tap, at the moment...
You, the consumer, have more power than you may know. Speak up, speak clearly, and your earnest taste buds may reap those proactive rewards. If you do this, then we are sure it will not be long before you will be able to enjoy our Liquid Sunshine™ Blonde, Hoppy Face™ Amber, and Total Eclipse™ Black Ales, along with our Hoppy Springs™ "Pre-Brewed" Spring Water outside of attending a local festival, or even visiting us here in Sacramento...
Thinking Globally - Brewing Locally!!!
© Copyright 2000 HBC, Inc., All Rights Reserved.
Last updated: 01/04/2000 / Comments: webmaster@hoppy.com
