Hoppy Times November / December 2004

Hoppy Times November/December 2004 "Online" Edition - Volume 11 Issue 6

Hoppy Brewing Company
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Great Food · Awesome Beer · Cool People!!!

Topics In This Illustrious "Online" Issue Are:
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HOPPY VOTES FOR BEER!!!
HOPPY CLAUS DEBUTS...
HOPPY POTPOURRI!!!
HOPPY RECENT EVENTS...
HOPPY UPCOMING EVENTS!!!
HOPPY STAFF...

If you like what you read, do not hesitate to forward our newsletter to a friend who might also enjoy reading our "hoppy" news.

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HOPPY VOTES FOR BEER!!!

SACRAMENTO, CA - With ELECTION DAY on hand, and various federal, state, and local issues to be determined, Hoppy is providing a little "extra" incentive to help you get off your butt and go VOTE...

Therefore, if you are old enough to vote - make your voice heard and go vote - even if you do not like any of the candidates and/or issues, and when you have completed that task, just bring in your voting stub and exchange it for a tasty pint of Hoppy brew on Tuesday, November 02nd. Also, for those who are not legally old enough to drink, and/or those who do not indulge in a little alcohol, Hoppy will be more than happy to exchange your voting stub for a dessert of your choice; hopefully that will be enough incentive to entice you to make your voice heard... :)

REMEMBER: according to the former Soft Boys musician and prophetic statesman, Mr. Robyn Hitchcock, "The greatest crime of the 20th century is that of the (silent) voting majority"; let's not see that be the greatest crime of the 21st century as well.

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HOPPY CLAUS DEBUTS...

SACRAMENTO, CA - Each year after the heat of summer begins to fade, our Hoppy Brew Crew begins planning for our annual holiday brew. The first step is obtaining the "special" ingredients for the brew. Basically, our Hoppy Claus™ is an amped up version of our flagship Hoppy Face™ Amber Ale, but instead of adding hops to the finish, Celestial Seasonings Bengal Spice tea is added. Bengal Spice contains a unique mixture of cinnamon, roasted chicory root, roasted carob, dates, ginger root, cardamom, black pepper, cloves, and nutmeg that adds a real unique and interesting character to this holiday brew.

Once it is brewed, the brew crew patiently waits as this hearty brew "mellows" in the brite tanks until the end of October to begin packaging what will be shipped out to our local distributors; which will in turn end up on retailers store shelves (i.e., Albertson's, Beverages, & more!, & Corti Brothers to name a few) for thirsty consumers to purchase during the holiday season.

The remainder is then kegged out for its debut here in the brewpub on November 01st (with much excitement), or for off-premise sales around the area during the holiday season. In the grand scheme of things, enough is brewed so that none is left after the holiday season. This tasty brew weighs in with a hearty amount of alcohol at 7.8% by volume, so make sure to stop in for a pint or two before it is gone, or else you will have to wait until next year...

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HOPPY POTPOURRI!!!

SACRAMENTO, CA - For those who have been suggesting a change in the beer line up, the Brew Crew & Company have been considering that change for some time as well. The "real" problem is, what do you get rid of??? With that thought in mind, the logical choice is Bill's Brown Ale... Now I suppose you might be asking yourself what will replace it??? Good question!

Currently, the leading contender on the drawing boards is a kind beer that is similar to a cross between a Hoppy Face and a Stony Face that will be poured on the nitrogen tap. The malts will include Briess Caramel 80, Briess Chocolate, and Briess Extra Special Roast. Whereas the hops will consist of Nugget for bittering, and then late and dry hopping with both Columbus and East Kent Golding. Look for it to appear as a Brewer's Special sometime in December or January.

Another upcoming special is a Super "Duper" Hoppy Pale Ale. Back by overwhelming demand, the Brew Crew is bringing back a special winter edition of the perennial favorite Super Hoppy Pale Ale. However, this time it is even stronger and even more bitterer(erer)... Estimated alcohol by volume should be around 7.4%, and should be on tap some time in December.

>From the kitchen side of the house, look for an updated Lunch coming out in the next couple of weeks, and for an updated Dinner menu coming out around the first of December - just in time for the holidays!!!

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HOPPY RECENT EVENTS...

Our Lucky Dinner Winner for the month of November is Mr. Doug Nelson, who is a Project Engineer for Roebbelen. Congratulations Mr. Nelson!!! We look forward to serving you and your friends a complementary dinner for up to four friends and/or family on any weekend!!!

Have you become accustomed to coming to Hoppy to watch a Kings game??? Well...as of this time, due to the nature of various TV contracts, Hoppy will not be able to provide "all" of the Sacramento Kings games to those fans interested in watching their team. However, conditions may change as the season progresses, and there are still a significant number of Kings games that will be televised here at Hoppy. In addition to just Kings games, we will once again have the option to watch any "other" NBA game this season... Also, just like last year, we will be suspending reservations during Kings games in the main dining area. Therefore, if you have a group of people and want a great seat for the game - that is televised, and then make sure that your entire group arrives early...

Our brewpub is open daily at 11:00am serving some of the best valued Lunches, Dinners, and Daily Specials in the area. If you have not seen our menu lately, feel free to check it out online at http://www.hoppy.com/sacramento/menu.htm , or just stop in and see us. We are always looking forward to sharing our day with our valued customers. However, as some of you already know, Lunch can get quite busy from time-to-time during the week; so if you are on a tight schedule, please try to avoid the noon hour for sharing if possible - especially if you have a large party.

Also, in addition to our normal "daily" Hoppy Hour from 3-6pm, and our LATE-NIGHT Hoppy Hour from 10:00pm till Close, featuring $2.50 pints and $10.00 pitchers, we have a number of other incentives here at our brewpub for you to enjoy:

* On Sundays from 9:00am to 1:00pm, we feature a tasty
"cooked-to-order" Breakfast.
* Also, on Sundays we feature the BEST deal in town, where we
include a bottle of Hoppy brew to go with every
Breakfast/Lunch/Dinner entree purchased. PLUS - we have
Hoppy Hour prices from 3:00pm until we close!
* On Sundays & Mondays we feature $0.99 children's meals
with an adult meal purchase.
* On Mondays we feature $2.50 pints & $10.00 pitchers all day
from when we open until we close.
* On Wednesdays we have half price appetizers from
9:00-10:00pm, and a South Park special with $2.50 pints &
$10.00 pitchers starting at 10:00pm with South Park.
* On Saturdays we feature $2.50 pints & $10.00 pitchers from
the time we open at 11:00am until dinner starts at 6:00pm.

Also, our logo gear (i.e., fleece, polo shirts, t-shirts, pint glasses, ball caps, beanies, and etc.) can make for a GREAT gift anytime of the year. However, if you are not sure about our merchandise as a gift, we also have gift certificates available in most any denomination of your choice for use here at our brewpub to give as a present as well...

Lastly, we usually have some space available for your company parties, or for that special birthday gathering in our brewpub; so if you have an interest in having your party here at Hoppy's, just call 916.451.4677 and speak with Mr. Kenny Turner to plan your next party or event as soon as possible...

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HOPPY UPCOMING EVENTS!!!

SPECIAL HOLIDAY HOURS: On Thanksgiving, November 25th, in addition to a Thanksgiving Day Dinner Special for the adults, we will be offering an Orphan Thanksgiving Dinner for those students unable to make it home for the Holiday. Plus the first 50 entrees will include a bottle of our Hoppy Claus for you to take home. Remember: on that day, unfortunately we will not be open for Lunch at 11:00am (as usual), but will be opening instead at 2:00pm for a special afternoon Dinner. In addition, if you participate in the local Run to Feed the Hungry on Thanksgiving Day, just bring in your BIB Number and exchange it for a tasty pint of Hoppy brew during Thanksgiving weekend. Hoppy's little way of helping to support Sacramento Food Bank Services.

On Christmas Eve and Christmas Day, December 24th & 25th, we will modify our daily schedule by closing (at least the kitchen) at 7:00pm on Christmas Eve and opening for a "Let Us Do the Cooking" Christmas Dinner on the 25th at 2:00pm. In addition, with Christmas Day being one of the biggest movie days of the year, after you have gone to the movies, just bring in your movie stub from that day and exchange it for a pint of Hoppy brew...

On December 31st, as you know, it is New Years Eve, so make your reservations now for a special NYE dinner!!! We will be celebrating the New Year with a champagne toast at 9:00pm just like they will be doing in Times Square... In addition, we will be open at 11:00am on NYD to watch the College Bowl games with a few New Years Day specials, and like on any major holiday, we will be featuring $2.50 pints, $10.00 pitchers and FREE kids meals with adult meal purchases!!!

In addition, if you would like a complete listing of what we currently have on our calendar, please click on the following web address.

http://www.hoppy.com/future.htm

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HOPPY STAFF...

If you are interested in sending one of us a note, just visit the following page and click on a name that has interest to you. We promise to write back in a timely manner... :)

http://www.hoppy.com/feedback.htm

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Remember...the craft brew industry is very competitive, and we can always use your help when you are out there in the bars, restaurants, grocery stores, and etc. How can you help us you may be asking yourself??? Well...ask your local retailer(s) for our products (to the point of bugging them if necessary), so that you are able to buy the products that you "really" want - not just what is on the store shelf, or on-tap, at the moment...

You, the consumer, have more power than you may know. Speak up, speak clearly, and your earnest taste buds may reap those proactive rewards. If you do this, then we are sure it will not be long before you will be able to enjoy our Liquid Sunshine™ Blonde, Hoppy Face™ Amber, Stony Face™ Red, and Total Eclipse™ Black Ales outside of attending a local festival, or even visiting us here in Sacramento...

Thinking Globally - Brewing Locally!!!
"Every product we make greets you with a Smile"™