Hoppy Times March/April 2004

Hoppy Times March/April 2004 "Online" Edition - Volume 11 Issue 2

Hoppy Brewing Company
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Great Food · Awesome Beer · Cool People!!!

Topics In This Illustrious "Online" Issue Are:
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HOPPY NEW BEER!!!
HOPPY GOES TO THE BALLGAME...
HOPPY HOTSPOT!!!
HOPPY JOINS HIND TEAM SPORTS...
HOPPY RECENT EVENTS!!!
HOPPY UPCOMING EVENTS...
HOPPY STAFF!!!

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HOPPY NEW BEER!!!

SACRAMENTO, CA - Lager fans take note - the Black Sheep Cocoa Bock that debuted during Cocoa Pete's Valentine's Day Chocolate 101 presentation is garnering rave reviews!!! Plus, Cocoa Pete and his Chocolate Adventures, entertained those in attendance to a special Valentine's Day Dinner treat by giving a little educational seminar on the finer aspects of chocolate and in particular "his" chocolates. For more information about Pete's Chocolates, feel free to contact him at 408.626.2210, or via email at mailto:pete@cocoapete.com .

New on-tap for March is the Pickman's Model Bitter (PMB), or more specifically an Extra Special Bitter (ESB). One can only imagine the trivia question behind the naming of the PMB, so we will just leave it to the imagination... Anyway, the ESB is a robust version of one of the traditional English session beers. Maris Otter malt gives a rounded body, coppery-gold color and medium sweetness, while imported Target and Challenger hops give this beer its mid-level bitterness and spicy aroma. A final dry hopping with Challenger gives the beer just the right bite and aroma without obscuring the malty taste. Alcohol by volume is a quite drinkable 5.4%.

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HOPPY GOES TO THE BALLGAME...

SACRAMENTO, CA - With Summer fast approaching, Hoppy Brewing is organizing a trip to the ballpark for the Mug Club Members to see the Oakland Athletics play the San Francisco Giants at beautiful SBC Park on Sunday, July, 04th. The event is open to the first forty (40) mug members to sign up.

The day will start with a chartered bus leaving Hoppy at 8:30am with an expected arrival at the park around 11:00am for a little tailgating until game time at 1:00pm. In addition, each person on the trip will get a Hoppy Cube filled with their beer of choice. The outing costs $75, which includes a Brown Bag meal to eat on the bus, a Cube, BBQ & Tailgating, ticket to the game, and tipping of the bus driver.

For those who like to procrastinate, the list was started last week and people are already signing up to go. Deadline for the Mug Members to sign up and pay for the event is Wednesday, March 31st. After that date, if there are still any slots available, they will be sold on a first come, first serve basis. Everyone had a BLAST last year; so make sure to get signed up before you miss the bus this year...

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HOPPY HOTSPOT!!!

SACRAMENTO, CA - With competition heating up with high-speed internet access, Hoppy is working with Alvaire Wireless Networks to supply nearby customers with a seamless alternative to traditional high-speed providers like Comcast or SBC. Starting in April, anyone within a three mile radius of Hoppy could basically subscribe to Alvaire's service and receive "wireless" high-speed internet access. This service would make it very easy for those who work at home, to continue working uninterrupted while they are shopping, eating, or whatever one is doing within the networks service radius - especially everyone over on Sacramento State campus - which is only a half mile away, or for those who like to watch their kids at a Little League game and still stay connected...

For more information about this service, feel free to contact Mr. Jim Wiegandt, their VP of Sales & Marketing, at 916.984.8822, or online at mailto:jim.wiegandt@alvaire.com .

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HOPPY JOINS HIND TEAM SPORTS...

SACRAMENTO, CA - Actually it is more like Hind Team Sports joins Hoppy at Ground Zero, but who is keeping track anyway... With the Olympic Track & Field Finals once again set to grace the Sacramento area with the honor of conducting the finals at nearby CSUS campus, Hoppy has teamed up with Hind Team Sports to create their base-camp in Hoppy's back parking lot while they are in town.

Mr. "Peanut" Harms, Hind Team Sports VP of Marketing & Sales was interested in a nearby location where they could set up shop while in town. With a little creative design, Hoppy will be erecting a temporary tent village from July 9th through July 18th that will act as Hind's base-camp and hopefully not impact Hoppy's existing business in the restaurant too much.

In addition, with the "village" concept in mind, for those vendors who would like to participate, or gain some exposure to this unique experience, feel free to contact Mr. Harms at 530.626.8596, or online at mailto:peanut@hindteamsports.com .

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HOPPY RECENT EVENTS!!!

Ms. Molly Stowers, Hoppy's former Bartender Manager, has decided it is time for her to finally venture out of Sacramento... Ms. Stowers has been with Hoppy for almost five years, and has provided an invaluable amount of time and energy into building a bar staff as Hoppy has grown in its Sacramento location. Her replacement as Bartender Manager is Ms. Kylie Latimer. As an organization, and personally, we/I thank you for everything you have provided while you were here, and wish you the best of luck as you become acquainted with your new Marin life-style!!! :)

Our Lucky Dinner Winner for the month of March is Mr. Marc Torres, who is a Field Representative from United Rentals. Congratulations Mr. Torres!!! We look forward to serving you and your friends a complementary dinner for up to four friends and/or family on any weekend!!!

Looking for a place to watch a KINGS game when it is not on regular TV??? Hoppy Brewing continues to show all of the Sacramento KINGS games (if they are not blacked out by the NBA) via the NBA League Pass. In addition to just the KINGS games, we will once again have the option to watch any NBA game this season - like watching the Lakers lose... Also, just like last year, we will be suspending reservations during KINGS games in the main dining area. Therefore, if you have a group of people and want a great seat for the game in front of BIG screen, then make sure that your entire group arrives early...

Our brewpub is open daily at 11:00am serving some of the best valued Lunches, Dinners, and Daily Specials in the area. In addition, we are open at 9:00am for Breakfast on Sundays. Therefore, if you have not seen our menu lately, feel free to check it out online at http://www.hoppy.com/sacramento/menu.htm , or just stop in and see us. We are always looking forward to sharing our day with our valued customers. However, as some of you already know, Lunch can get quite busy from time-to-time during the week; so if you are on a tight schedule, please try to avoid the noon hour for sharing if possible - especially if you have a large party.

Also, in addition to our normal daily Hoppy Hour from 3:00-6:00pm and our LATE-NIGHT Hoppy Hour from 10:00pm-Close, featuring $3.00 pints and $10.00 pitchers, we have a number of other incentives here at our brewpub for you to enjoy:

* On Sundays we feature the BEST deal in town, where we
include a bottle of Hoppy brew to go with every
Breakfast/Lunch/Dinner entree purchased.
* On Sundays & Tuesdays we feature $0.99 children's meals
with an adult meal purchase.
* On Mondays we feature $1.50 half pints all day until we
close, plus a FREE root beer float for the half pint kids.
* On Tuesdays we feature $2.50 pints all day until we close.
* On Wednesdays we have half price appetizers from
9:00-10:00pm, and a South Park special where most of our
half pint beers on tap are only $1.50 starting at 10:00pm
with South Park.
* On Saturdays we feature $9.00 pitchers all day until we
close.
* On Sundays from 9:00am - 1:00pm, we feature a tasty
"cooked-to-order" Breakfast.
* Whenever the temperature hits a 100 degrees, the bartender
picks a Hoppy brew to be a $1.50 for as long as the heat
remains in triple digits outdoors...

Also, our logo gear (i.e., fleece, polo shirts, t-shirts, pint glasses, ball caps, beanies, and etc.) can make for a GREAT gift anytime of the year. However, if you are not sure about our merchandise as a gift, we also have gift certificates available in most any denomination of your choice for use here at our brewpub to give as a present as well...

Lastly, we usually have some space available for your company parties, or for that special birthday gathering in our brewpub; so if you have an interest in having your party here at Hoppy's, just call 916.451.4677 and speak with Mr. Kenny Turner to plan your next party or event as soon as possible...

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HOPPY UPCOMING EVENTS...

On Wednesday, March 17th, St. Patrick's Day is sure to feature a day of more Corned Beef & Cabbage, and even green beer if you like, than is probably recommended by your doctor; so plan on making Hoppy one of your stops on this day of celebration!!! ;)

On Thursday, March 18th, all of the closet college basketball fans come out of their winter hiding for the beginning of the annual NCAA Basketball playoffs. Maybe your team will be part of the post-season??? Regardless, plan on coming by Hoppy for some awesome college basketball during the road to the Final Four... :)

On Saturday, March 20th, it's the third annual "Stars for Life - Rhythm & Brews" inside the Grand Ballroom at the Holiday Inn Sacramento North East, which is also home of Ace's Supper Club. There will be plenty of the areas greatest live Blues, Jazz, Funk and Soul on tap by Funkengruven, plus fabulous food and some yummy local microbreweries. Tickets are $50.00, the party is from 6-11:00pm, and proceeds benefit the Sacramento Chapter of the Cystic Fibrosis Foundation. For more information, please contact Cheryl Ford at 916.979.7080.

On Saturday, March 27th, it's a "Night on the Town" fund raiser for the Children's Choice for Hearing & Talking. Tickets are $40 each, or $75 per couple and the event runs from 6:00-9:00pm at the Sacramento Masonic Temple. For more information, please contact Kathryn Boulware at 916.361.7290, or online at mailto:kathrynb@cchatsac.org .

Yes...Easter is just around the corner... On April 11th, it's Easter Sunday!!! If you are looking for a place to take the family for a nice morning brunch on Easter Sunday, Hoppy will be combining Breakfast and Lunch to have a "very" tasty Easter Brunch Special; along with a lamb and/or duck dinner special on April 11th. Let us do the cooking on this special day; so make your reservations now to bring the family in for a visit here at Hoppy.

In addition, if you would like a complete listing of what we currently have on our calendar, please click on the following web address.

http://www.hoppy.com/future.htm

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HOPPY STAFF...

If you are interested in sending one of us a note, just visit the following page and click on a name that has interest to you. We promise to write back in a timely manner... :)

http://www.hoppy.com/feedback.htm

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Remember...the craft brew industry is very competitive, and we can always use your help when you are out there in the bars, restaurants, grocery stores, etc. How can you help us you may be asking yourselves??? Well...ask your local retailer(s) for our products (to the point of bugging them if necessary), so that you are able to buy the products that you "really" want - not just what is on the store shelf, or on-tap, at the moment...

You, the consumer, have more power than you may know. Speak up, speak clearly, and your earnest taste buds may reap those proactive rewards. If you do this, then we are sure it will not be long before you will be able to enjoy our Liquid Sunshine™ Blonde, Hoppy Face™ Amber, Stony Face™ Red, and Total Eclipse™ Black Ales outside of attending a local festival, or even visiting us here in Sacramento...

Thinking Globally - Brewing Locally!!!
"Every product we make greets you with a Smile"™

Copyright (c) 2004 Hoppy Brewing Company, All Rights Reserved.