Hoppy Times
January/February 2006 "Online" Edition - Volume 13 Issue 1
Hoppy Brewing Company
home of
Great Food · Awesome Beer · Cool People!!!
Topics In This Illustrious "Online" Issue Are:
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HOPPY YEAR IN REVIEW!!!
HOPPY NEW BEER...
HOPPY RECENT EVENTS!!!
HOPPY UPCOMING EVENTS...
HOPPY FEEDBACK!!!
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HOPPY YEAR IN REVIEW!!!
SACRAMENTO, CA - According to statistics from the Association of Brewers based
in Boulder, Colorado, there were 1,334 Regional Specialty Breweries,
Microbreweries, and Brewpubs operating in the United States as of December 01st,
2005, showing just over a seven percent industry growth, much like it did in
2004. However, Hoppy continued to exceed the industry average with a solid 9%
growth in revenue from the previous year.
In the brewing area, we hired our first outside sales person to help grow our
wholesale distribution around the state of California with our bottled and
kegged products. Mr. Geoff Engel, Hoppy's Assistant Brewer, left us to take over
as head brewer at Huntington Beach Brewery in May. Basically, outside of growing
some wholesale distribution, stickers for tap-handles, and further keg
acquisition, Ed & Co. kept the brewing area quite stable, functional, and
reliably operational all while continuing to make award-winning brews. In the
coming year, look for Hoppy logo bottle caps to make an appearance on our
bottled products, and perhaps even imprinted case boxes; along with continued
wholesale growth in various retail outlets with Morrow Distributing picking up
where KaWika left off covering the Sacramento area, as well as the possible
addition of a grain silo outside.
In the marketing area, Ms. Jessica Karkoski did a wonderful job coordinating,
getting the staff involved, along with attending a number of beer festivals,
charitable events, promotions, and everything else when it comes to
people/organizations that want donations for some specific cause, or even just
want FREE beer from a local brewery. Her recent departure has left a position
yet to be filled, therefore, for the time being, if you have a festival or an
event that Hoppy needs to know about, feel free to call Mr. Kenny Turner at
916.451.4677, or send him email at
mailto:kenny@hoppy.com . In the coming year, look for Hoppy to continue
supporting various local community philanthropic functions.
On the restaurant side of the house, we have seen the business continue to grow
from serving a daily average of 417 people in 2004 to that of 443 this past year
- an increase of 6.2%. We routinely made changes in the food and beer menu's to
keep things fresh and exciting, all while continuing to provide our customers
with interesting quality menu items. In addition, we put down a new carpet in
the dining room, replaced the old TV's with new Hi-Definition TV's, continued to
paint as necessary, we added new colored dishware to further enhance your dining
experience, replaced the old stainless server counters with new sturdier ones,
we replaced the broiler in the kitchen, and we expanded Brunch to include
Saturdays and Monday holidays, as well as the parking lot area. In the coming
year look to see a new Server Station replacing the old one, continued menu
changes, brick oven pizza's, some paving and re-striping of the parking lot as
construction next door comes to conclusion, and a display shelf behind the bar
to further utilize space more efficiently for liquor.
Our busiest quarter of the year turned out to be the second, which is a bit
unusual, since usually it is the first quarter. In addition, we did not see the
usual seasonal slow down for the third quarter as expected, which made it for a
pretty consistent year across the board, and basically nothing too news worthy
for writing home to mom about... ;)
So what else is on tap for Hoppy in 2006 you might be asking yourself??? Look
for Hoppy to:
* continue working very hard on making the
brewpub operate
as efficiently as possible.
* continue working on putting the structure in place so
that maybe a second location could be open before the
end of the year.
* continue systematizing all of the departments and
providing better training and guidance for new employees and
managers.
* continue to improve our customer service, which by the way,
providing the very best customer service possible is the
biggest objective for Hoppy.
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HOPPY NEW BEER...
SACRAMENTO, CA - With the new year starting off on a cold, windy, and rainy
note, the Super Hoppy has returned to beat down those blustery winds and chilly
blues that those winter storms tend to dump on us here in Sacramento. Remember:
this brew is "really" hopped up and weighs in at breeze busting 7.3% alcohol by
volume!!! ;)
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HOPPY RECENT EVENTS!!!
Our Lucky Dinner Winner for the month of January is Ms. Patricia Preslar, who is
an Associate Governmental Program Analyst for the State Water Resources Control
Board. Congratulations Ms. Preslar!!! We look forward to serving you and your
friends a complementary dinner for up to four friends and/or family on any
weekend!!!
Looking for a place to watch a KINGS game when it is not on regular TV??? Hoppy
Brewing continues to show all of the Sacramento KINGS games (if they are not
blacked out by the NBA) via the NBA League Pass. In addition to just the KINGS
games, we will once again have the option to watch any NBA game this season -
like watching the Lakers lose... Also, just like last year, we will be
suspending reservations during KINGS games in the main dining area. Therefore,
if you have a group of people and want a great seat for the game in front of BIG
screen, then make sure that your entire group arrives early...
Our brewpub is open daily during the week at 11:00am serving some of the best
valued Lunches, Dinners, and Daily Specials in the area, and on weekends at
10:00am serving Brunch until 3:30 followed by Dinner at 4:30. If you have not
seen our menus lately, feel free to check them out online at
http://www.hoppy.com/sacramento/menu.htm , or just stop in and see us. We
are always looking forward to sharing our day with our valued customers.
However, as some of you already know, Lunch can get quite busy from time-to-time
during the week; so if you are on a tight schedule, please try to avoid the noon
hour for sharing if possible - especially if you have a large party.
Also, in addition to our normal "daily" Hoppy Hour from 3-6pm, and our
LATE-NIGHT Hoppy Hour from 10:00pm till Close, featuring $2.75 pints and $10.00
pitchers, we have a number of other incentives here at our brewpub for you to
enjoy:
* On weekends from 10:00am to 3:30pm, we
feature a tasty
Brunch Menu with $5.00 Belvedere Bloody Mary's.
* On Sundays we feature the BEST deal in town, where we
include a bottle of Hoppy brew to go with every
Brunch/Lunch/Dinner entree purchased. PLUS - we have
Hoppy Hour prices from 3:00pm until we close!
* On Sunday nights, we feature the Family Guy starting at
9:00pm and brick oven pizza specials!
* On Sundays & Mondays we feature $0.99 children's meals
with an adult meal purchase.
* On Mondays we feature $2.75 pints & $10.00 pitchers all day
from when we open until we close.
* On Wednesdays we have half price appetizers from
9:00-10:00pm, and a South Park special with $2.75 pints &
$10.00 pitchers starting at 10:00pm with South Park.
* On Saturdays we feature $2.75 pints & $10.00 pitchers from
the time we open at 10:00am until 6:00pm.
Also, our logo gear (i.e., fleece, polo
shirts, t-shirts, pint glasses, ball caps, beanies, and etc.) can make for a
GREAT gift any time of year. However, if you are not sure about our merchandise
as a gift, we also have Hoppy Logo Gift Cards available in your denomination of
choice for use here at our brewpub to give as a present as well...
Lastly, we usually have some space available for your company parties, or for
that special birthday gathering in our brewpub; so if you have an interest in
having your party here at Hoppy's, just call 916.451.4677 and speak with Mr.
Kenny Turner to plan your next party or event as soon as possible...
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HOPPY UPCOMING EVENTS...
With Martin Luther King Day right around the corner on the 16th, do not forget
that Hoppy will be open for Brunch starting at 10:00am for those of you looking
for some scrambled eggs until 3:30pm. In addition, the $2.75 pint & $10.00
pitcher special will be in effect all day for you to enjoy, along with "the kids
eat FREE too" for a holiday special.
The SUPER BOWL of the NFL in HI-DEFinition, or really the GRAND POOHBAH of all
organized sporting events, is set for February 05th at 3:30pm PST in Detroit,
MI. Therefore, if you have not marked your calendars, or made up your mind as to
where to watch this major sporting event in Hi-DEF, make sure to mark your
calendar with a big fat HOPPY on it!!! We will be having $2.75 pints & $10.00
pitchers, half price appetizers, and other exciting stuff all day, so make sure
to come early and stay late for all of the fun. Also, if you are planning on
having a party at your house, remember to put your keg order in early so that we
can have it ready for you.
With Valentine's Day fast approaching on Tuesday, February 14th, make sure to
book your reservation early so that you can have the greatest likelihood of
getting your first choice of time/location to celebrate that special day with
someone special. The menu feature for that evening has yet to be decided, but if
it is anything like it has been the last couple of years, you will not be
disappointed. Also, the KINGS play early that day at 5:30pm, so if you want to
catch the end of the, or miss the end of the game, then remember to time your
reservations accordingly. In addition, and not to be forgotten, but for the
"unattached" on this day, we will be serving a very tasty special as well...
On the order of something different, here is a nice twist to help celebrate
Mardi Gras, which is Tuesday, February 28th. Just bring in your favorite set of
beads, and if they meet with the Bartender/Server's satisfaction, we will
exchange them for a pint of Hoppy. Only one set of beads per person will be
accepted for this special offer...
In addition, if you would like a complete listing of what we currently have on
our calendar, please click on the following web address.
http://www.hoppy.com/future.htm
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HOPPY FEEDBACK!!!
If you are interested in sending us a note on something that caught your
attention and you want to let us know about it (i.e., a positive, a negative, a
suggestion, and etc.), just click on the link below and send us some feedback.
We really do read what you send us... :)
http://www.hoppy.com/register/feed.htm
Remember...the craft brew industry is very competitive, and we can always use
your help when you are out there in the bars, restaurants, grocery stores, and
etc. How can you help us you may be asking yourself??? Well...ask your local
retailer(s) for our products (to the point of bugging them if necessary), so
that you are able to buy the products that you "really" want - not just what is
on the store shelf, or on-tap, at the moment...
You, the consumer, have more power than you may know. Speak up, speak clearly,
and your earnest taste buds may reap those proactive rewards. If you do this,
then we are sure it will not be long before you will be able to enjoy our Liquid
Sunshine™ Blonde, Hoppy Face™ Amber, Stony Face™ Red, and Total Eclipse™ Black
Ales outside of attending a local festival, or even visiting us here in
Sacramento...
Thinking Globally - Brewing Locally!!!
"Every product we make greets you with a Smile"™
Copyright (c) 2006 Hoppy Brewing Company, All Rights Reserved.
© Copyright 2006 HBC - All Rights Reserved.
